Businesses today need a reliable partner to manage their online marketing campaigns. This is why many hire experts in the field like a digital public relations agency. From digital press releases to online advertising, search engine optimization, and social media campaigns – these agencies can help brands with their various digital marketing needs.

As mentioned earlier, one crucial area on the internet for marketers is social media. This platform has boomed in popularity over recent years, with more and more users signing up on these online sites. In January 2022, the global number of social media users has reached 4.62 billion. This figure is equivalent to more than half (58.4%) of the world’s total population.

Given these statistics, it only makes sense why many businesses harness social media to attract more customers. However, posting regularly on these sites might be insufficient. Brands need effective social media content that can drive engagement.

But what is social media engagement exactly?

This term encompasses the measurement of a social media post’s number of likes, comments, shares, retweets, etc. And the more engagement it has, the higher chance for it to generate even more attention from followers.

In addition, brand awareness can also be fortified through social media engagement. This also helps build relationships between the company and the followers and foster their connection.

For businesses to make engaging social media posts, they need to create videos, ask questions, and incorporate a call to action into their content. They should also consider the value of humor when reaching out to their audiences. Often, people flock to social media to unwind and even search for funny content and memes. Of course, the brand should exercise caution with this strategy. They should ensure that the post is done with sensitivity and not out of context.

A reliable digital PR agency like NGP Integrated Marketing Communications can implement all the above-mentioned tasks. They provide this infographic, discussing further how to create engaging social media content.