Knowing the Seven Different Logo Types for Businesses 

There are seven types of logos. This statement may sound surprising. Who may have thought that the logos we see almost everywhere have differences?

Businesses should learn these distinctions of logos. A logo serves as a business’brand icon. It is ideal to have one representing your identity as unique. Indeed, they are only icons, yet logos create a strong impression on consumers.

Each logotype has its pros and cons. Designing the best for the business requires knowing every one of them. Go thorugh this content to learn more. 

Mascot Logo

Sports teams, food brands, and service companies usually use a mascot-type logo. This logo has a person drawn on it or a non-human entity given with human form and qualities. It can create a positive and friendly impression on your target audience.

Mascot logos are also flexible. A professional designer may create it based on the message the business is trying to convey.

A mascot logo looks fun and friendly. It suits best businesses with families and children audiences. But it is not advisable to use this if you’re about to send professional messaging.

Abstract Logo

The abstract logo of all the seven types only uses an image without letters. This logotype represents the feeling your brand wants to evoke. Considering this as a start-up logo idea comes with risks. Everyone may not interpret it as abstract. Yet, it can make you stand out against competitors with good marketing strategies.

Its top advantage is the uniqueness it can give your business. Besides, its versatility is usable for advertising campaigns and branded merchandise.

As mentioned earlier, a new brand should stay cautious in using an abstract logo. A business needs to make the audience aware of its reputation first. In this way, the abstract symbol will become effective.

Lettermark Logo

Brands with name acronyms can find lettermark logos as the best choice. You already have a logo yourself by taking your brand name’s initials. The only thing that remains is the typography. A logo professional can guide you in choosing the best font style to represent your business.

Lettermark logos are perfect for you if your brand only uses words for identity. For new companies, consider placing your full name under the lettermark logo. It is a solution to avoid confusing the audience, especially since you’re new in the industry.

Wordmark Logo

The wordmark logo, also known as the logotype, is only the brand’s company name. It does not have symbols, emblems, or graphic patterns. 


Like its lettermark counterpart, it relies on typography as design. A unique font style and color or color combination can make your logo of this kind remarkable.

The simplicity of the wordmark logo is impactful. Yet, a brand can use it alongside other elements to produce eye-catching variations. Companies with long names should not use this type of logo, considering practicality. It also needs time-to-time font style changes, given that fonts fade through time.

Pictorial Mark Logo

Businesses that will go for the pictorial mark logo decided to reduce their branding to imagery. Using this type of logo requires choosing the elements associated with your brand for exact representation.

The pictorial mark logo’s perk for businesses can get represented by a simple image or symbol. A perfect example is Apple. If you cannot convey a logo idea into words, you may prefer this logotype. For starting businesses, better select a more precise representation for your brand’s logo than this type.

Emblem Logo

The emblem contains text, symbols, or imagery within a geometric shape. It is the most traditional among the seven types. Yet, it provides richer details about your identity.

It can withstand the changing times. With its uniqueness, there are small changes that you can find a similar emblem logo the same as yours. The only problem with this type of logo is its scalability. When resized to a smaller resolution, they may not look so good. Such happens because of the much info they have.

Combination Logo

The combination logo mixes the different elements of the seven logotypes. It provides flexibility while designing, given that it does not focus on one style. Coil together the typography, mascot, abstract form, and other details you want.

Do not forget to stay in line with your brand’s identity. Ensure that your logo will still convey the message you want to say. With many elements present, people can recognize you in different ways. For instance, you may only use text or imagery in a few cases. That is one of its main advantages – a logo adaptable to changes.

Companies that want a minimalist and simple logo layout should prefer other logotypes. In this way, there will be no visual overload in branding.

For more info and other inquiries, connect with Carcher Graphics via our contact page or email us at for the best professional logo design. 

the authorEliezer