PPC or the pay-per-click is an advertising model commonly used in online campaigns that can help drive traffic to a website. It is a method in which an advertiser pays for clicks everytime a user clicks their ads. It is a strategy that can generate more customer engagement and sales.

PPC runs on various search platforms, especially in prominent ones such as Google, Bing, Yahoo, and social media channels like Facebook, Snapchat, Instagram, etc.

This kind of advertisement greatly benefits advertisers as they only have to pay the publisher when their ads get clicked. Therefore,it prevents them from investing their budgets into different campaigns without quantitative measurement.

Also, advertisers can choose where and when their ads will be shown on many different platforms and locations then select one which interests them the most. Accordingly, some sites also allow advertisers to choose the days and times they want their ads to appear.

One of the most compelling reasons to use PPC advertising is how it can contribute to achieving business and marketing goals, from high-level brand exposure, thought leadership, and attaining a profitable sale. Furthermore, it can bring immediate results when building organic traffic to a site, as organic SEO efforts take months to pay off.

But take note that only a successful PPC campaign can yield excellent results. With the right PPC campaign, advertisers can capture the target audience without breaking the bank. Companies can opt to hire the best PPC company to put together a successful campaign that is both cost-effective and effective. 

It is also ideal to invest in SEO services to further increase organic traffic through enhanced online visibility and site authority. While SEO efforts and PPC campaign work differently, both are often pursuing the same outcome, producing gains in both campaigns.

Learn more about running a successful PPC campaign by reading this infographic brought to you by Digital Marketing Agency.